Privacy Policy

In order to perform any transaction through the “PRIME FASHION S.A” e-shop and to make any order of the company’s products, you will be asked to provide some personal data. When you place an order, you will be asked to provide your full name and surname, the address for the delivery of products, your fixed phone number (or whichever phone number you specify), your email address and, in case you choose to use your credit card as a payment method, you will be asked to provide the card number, its expiry date as well as the 3-digit security code of your card.

Our company shall process these data through external payment gateway in accordance with article 7Α par. 1 (b) of Law 2472/1997, in order to complete the order placed by our customers and shall in no way disclose, publish or sell these data to any third parties, except in case a legal procedure regarding the withdrawal of confidentiality is initiated (L. 2225/1994) or according to other obligations arising from the national implementation of Directive 24/2006

Your personal data shall be disclosed DIRECTLY to the relevant bank (i.e. the credit card number) and NEVER STORED in our database thus ensuring a higher level of security. 

Cookies - GDPR

We have created this website for the sole purpose of serving our customers. When you visit the site, you may be asked to provide personal information that is necessary to process your requests.

This Policy is intended to inform you about the way personal PRIME FASHION A.E. are collected, stored, used and transmitted, the security measures taken by the Company for the protection of personal data, the reasons and the time they are stored, as well as the type of personal data collected. It covers any act or set of operations carried out using automated means in personal data or in sets of personal data such as collection, registration, organization, structure, storage, adaptation or alteration, recovery, the search for information, the use, disclosure by transmission, dissemination or any other form of disposal, association or combination, restriction, erasure or destruction. PRIME FASHION A.E. unilaterally reserves the right to update, modify, add, modify its services and this Policy periodically, whenever it deems necessary, without prior notice, always within the respective current legal framework and in accordance with any changes in legislation Privacy data. PRIME FASHION A.E. encourages anyone interested to review this Policy at regular intervals to be informed of the changes that have been made.

We receive your personal data if you choose to provide it if, for example, you contact e-mailboxes or fill in some of the contact & interest form of our website.

The personal data you declare on our website are used exclusively by it for the purpose of supporting, promoting and executing the transaction relationship. Recorded data in the file may be communicated to the competent judicial, police and other administrative authorities at their legal request and in accordance with the applicable laws. The Customer has, within the scope of the Telecommunications Privacy Act, the right to information and objection provided for in Articles 11 to 13 of Law 2472/1997.

 PRIME FASHION A.E. does not distribute to any other organization or affiliate any information relating to its users and customers.

Automatic Collection of Personal Data

In some cases, the company's website and its service providers use cookies, web beacons and other technologies to automatically collect certain categories of data when you visit us online, as well as through emails that we exchange. The collection of this data allows us to personalize your online experience, improve the performance, usability and effectiveness of PRIME FASHION A.E. and evaluate the effectiveness of our service promotion activities.

IP addresses

The IP address is a number assigned to your computer whenever you access the internet. It allows computers and servers to identify and communicate with each other. The IP addresses from which visitors appear to be logged can be logged for security of information technology and system diagnostics. This data can also be used in aggregated form to analyze the trends and performance of the site.


Through our website, cookies can be placed on your computer or on your internet-enabled device whenever you visit us online. This allows the web site to remember your computer or your device and serve multiple purposes.

For this reason, a warning box will appear, which will require your consent to the collection of cookies. If you do not provide consent, your computer or your Internet-enabled device will not be tracked for service-related activities. If you wish to recall your choice, you can do so by deleting your browser cookies.

Although most browsers automatically accept cookies, you can choose whether or not to accept cookies through your browser settings (often found on your browser's Preferences or Preferences menu). You can also delete cookies from your device at any time. However, you must be aware that if you do not accept cookies, you may not be able to fully understand some of the features of our site.

Additional information about managing cookies can be found in your browser's "Help" folder or via web pages such as

Access / Edit / Delete Personal Data

If you have submitted personal data to PRIME FASHION A.E. , you have the following rights:

Access and Correction: you have the right to access that data. Before we provide you with personal data, we may request proof of your identity and sufficient information about your transactions with us from which we can identify your personal data. If the data we have for you is inaccurate, you may ask us to correct any inaccuracies in your personal data.

Stop Processing & Delete Data: You have the right to oppose the processing of your personal data by us and ask to be deleted if it is in the file

You can submit a request either to exercise your rights by contacting COMPANY at and we will make every effort to comply with your request if this is in accordance with applicable law and professional standards.

Data Security, Privacy Fraud Incidents, Storage, Time of Observation, and Data Integrity Personal Data

THE COMPANY applies reasonable security policies and procedures to protect personal data and information from unauthorized loss, misuse, alteration or destruction. Despite the efforts made by PRIME FASHION A.E. , security can not guarantee absolutely against all threats.

Installing SSL Certificate Data Encryption on our website, firewall, antivirus, and all datacenter protection equipment and software that hosts the server that hosts our site is the conditions we have configured to ensure the security of your personal data.

In case of personal data loss or violation, there is a collaboration with a specialized team to deal with such incidents in order to restore the violation as soon as possible and to limit the possible consequences.

We make every effort to ensure that access to your personal data is limited to those who need to be aware of them. People who have access to the data are required to keep the data confidential.

We also make every effort to maintain the personal data we collect from you only for the time we need that data for the purpose for which it was collected or to comply with the request of each individual or until such time as they are requested to be deleted from the subject (and in any case no more than 7 years, unless we continue to keep them as provided in the applicable legislation).

Changes to this Statement

PRIME FASHION A.E. may periodically modify this Statement to reflect our recent privacy practices. When we make any changes, we will record the date of modification or revision at the beginning of this page. We encourage you to periodically study this Statement to learn how we handle your personal data.

If you have any questions, comments or complaints about managing or protecting us from your personal data or if you wish to modify your personal data or exercise any of your rights as a data subject, please contact us at dpo @